​​Field Marketing Lead (New York) USA​

Who we are 

At Software Improvement Group (SIG), we empower organizations to enhance their software quality through deep source code analysis and tailored strategic advice. Our software assurance platform, Sigrid®, together with our expert consultants, enables our customers to take full control of their software environments, ensuring their technology is a driver of success, not a source of risk. We have a strong market presence and serious growth ambitions for the coming years, and we are looking for people who want to help us realize this. 

Where you come in 

Software Improvement Group (SIG) is a market leader in Europe and we’re building and growing our business in the US rapidly. This is your chance to play a key role in growing a respected brand in a new market, delivering real impact while carving out long-term opportunities for yourself. 

We’re looking for a US Field Marketing Lead to take ownership of our presence in the United States. You’ll drive strategy and execution, partnering with our New York-based commercial team to generate demand and launch initiatives that deliver results. The position also requires experience in the SaaS industry, across verticals, as well as managing events and C-level executive programs. 

You won’t do it alone. You’ll work hand in hand with our global marketing team based in Amsterdam to adapt industry and evergreen campaigns to the US market and shape what success looks like. The ideal candidate enjoys taking initiative, is a highly organised self-starter, and loves turning ideas into action. You like active networking with industry communities, ecosystems, and relevant companies to uncover new inroads, partnerships, and avenues for regional growth. 

This is a great opportunity for a senior professional who wants to move to a smaller company and work independently in their area with direct influence in growing the US business. You will report directly to the VP of Marketing, with a dotted line to the USA Managing Director. 

Key Responsibilities 

• Develop and implement a comprehensive demand generation plan aligned with our business goals, sales objectives for the USA and the global marketing plan. 

• Identify market opportunities, trends, and competitive landscape to tailor regional marketing tactics effectively. 

• Plan and execute marketing and promotional activities to generate leads and pipelines for our SaaS platform, targeting IT leaders and influencers in the buyer's journey during key regional moments to ensure SIG is continuously top of mind for new audiences. 

• Maintain/own the USA programs calendar, budget and targets including updating SalesForce for all the USA marketing activities including the lead follow-up with the sales team. 

• Own and drive logistics and execution of all planned events, including 3rd party industry conferences, and SIG-driven virtual and physical event series. 

• Work with our business partners (technology, consultancy, etc) to develop the market and generate demand. 

• Localize digital marketing campaigns in collaboration with the global marketing team – including, but not limited to, paid advertising, PR/media, social media, and partnerships. 

• Work closely with the USA sales team to align marketing and sales strategies to maximize the ROI by converting the leads into opportunities. 

• Collaborate with the global content and brand team to create specific assets for the USA market. 

• Provide regular reports and insights to senior management and sales teams, recommending adjustments to improve effectiveness. 

Key regional metrics 

In the first 6–12 months, you will: 

• Build a strong marketing engine for the US region, delivering both quick wins and sustainable growth. 

• Deliver qualified leads and pipelines through resourceful, data-driven marketing tactics. 

• Establish yourself as a trusted partner to both sales and global marketing teams. 

• Identify and execute strategic growth opportunities specific to the US market.” 

What's in it for you? 

You will receive an onboarding program and we will help you achieve your goals through continuous professional development and regular career progression sessions. We are not interested in people who are looking for just a job. We are interested in people who are looking to make an impact and believe this can be done through empathizing with our personas and living by their insights and needs! Although there are many unknowns in this fairly ‘new’ market, we like to look for opportunities and learn fast, and we expect you to have the same.  

Job requirements

We’re looking for you if you are: 

• Having 7+ years of experience in a B2B SaaS environment as a Field Marketeer 

• Proven track record of developing and executing successful marketing campaigns 

• Strong understanding of B2B SaaS marketing and sales dynamics 

• Excellent communication and interpersonal skills, with the ability to influence and guide sales teams 

• Proficiency in marketing automation tools and CRM systems preferably, SalesForce 

• Ability to create compelling content aligned with global content and find good distribution channels/tactics 

• Ability to analyze data and derive actionable insights 

• Native-level fluency in English 

• Living within 1 hour from our Manhattan office