Field Marketing Manager

Job description

Amsterdam (/New York)

Who we are & How we work

SIG is a global technology and consultancy firm delivering independent software quality assurance solutions. We believe we can make the world a better place by helping developers and their organisations create better software. As part of our ambitious growth strategy, our marketing department is looking for a Field Marketing Manager with a strong focus in product marketing, who understands the market for business-to-business software and/or management consultancy services.

Where you come in

Reporting to the Chief Customer Officer based in Amsterdam, the Field Marketing Manager will support our entry and expansion into the North American market with the development and execution of a clearly defined marketing and communications strategy that drives demand generation, increases brand awareness and strengthens our company’s position as a thought leader throughout the region.

In this role, you will be responsible for the planning, development and implementation of all North American marketing functions, including inside sales, to achieve the company objectives around revenue, growth and visibility – all while ensuring a consistent message and position aligned with our vision and mission.

You’ll partner with subject matter experts to develop, write and edit collateral (customer case studies, blog posts, web pages, white-papers, webinars, press releases, sales material and more) aligned with the SIG content strategy. You’ll act as a content lead to conceptualise and strategies an evolving content calendar in close collaboration with the proposition manager.

You’ll continually refine and oversee our corporate and strategic messaging, ensuring brand standards are maintained across all materials and channels. Together with your Field Marketing peers, you’ll be responsible for the development and rollout of global go-to-market programs and product launch campaigns.

What's in it for you?

The Field Marketing Manager will have the opportunity to build a marketing framework for SIG North America from the ground up and play a crucial role in the success of new business development within the region. We offer you the opportunity to join us in creating a healthier digital world. 

At SIG, you can make a difference by helping some of the best-known organisations ensure the quality of the software systems that have become crucial to our own everyday lives. If you share our belief that it’s essential to get software engineering under control and prevent serious incidents, you’ll be at the heart of progress at SIG.

We offer a role with a great deal of variety, which means you have the opportunity to sharpen and develop new skills. You’ll also have possibilities for continuous learning and access to unique knowledge. Your colleagues will be a fun, young and highly-educated group. Work schedules are flexible and many of us successfully plan around our young families. Our organisation structure is flat, providing much room for your own initiatives and ideas.


  • Drive the GTM strategy globally and localise messaging for various market segments
  • Serve as liaison between the SIG North America team and the Amsterdam-based central marketing team
  • Develop short-, medium- and long-term demand generation strategies
  • Manage the North American marketing budget and measure the success of marketing activities, with metrics that include unique web visitors, qualified information requests and qualified leads, ROI on campaigns and events, and production of marketing materials
  • Develop and deliver in line with a marketing calendar that includes campaigns, target messaging, and releases of new solutions
  • Work efficiently and proficiently with marketing technology and tools, such as Salesforce, Pardot, hotjar, etc.
  • Manage PR, social media and community building efforts for customers, prospects and influencers, in alignment with the corporate programs and guidelines
  • Optimise the lead/sales conversion funnel to maximise demand, including generation and nurture of leads, as well as closing campaigns and programs
  • Build market intelligence within the MAP/CRM databases (i.e. maintenance of account data, creation of e-mail lists, accounting for permission-based marketing) to extend outreach of marketing and sales activities
  • Simultaneously manage multiple marketing instruments (events, campaigns, PR, etc.)
  • Deliver against agreed-upon timelines, schedules, and expectations
  • Additional duties as need to help ensure the office runs smoothly and efficiently


    • Solid understanding of demand generation, marketing communications, and product marketing
    • Excellent copywriting, editing and proofreading skills
    • Experience in financial services company or management consultancy
    • Proficiency with MS PowerPoint, Word and Excel
    • Bachelor’s degree in Marketing, Communications or related field
    • Only Native English speakers

    Preferred Qualifications and Skills

    • Independent self-starter and team player who can hit the ground running
    • A willingness to roll up the sleeves and deliver, passionate about building an effort from the ground up
    • Ability to think tactically and strategically, as well as practically and operationally
    • Web master and desktop publishing skills, including familiarity with Adobe Creative Suite
    • Previous B2B marketing experience in technology/IT services domain