Business Development Representative NYC

Job description

The Business Development Representative (BDR) is part of the marketing organization and the crucial link between the marketing and sales teams. The BDR is responsible for developing, qualifying and nurturing new business leads. It will be the BDR’s responsibility to gather intelligence and profile relevant prospects and turn them into sales opportunities.

Who are we?

Software Improvement Group (SIG) is an independent technology company delivering high-end software health assurance solutions for enterprises around the globe. We are on a mission to get the software right for a healthier digital world.

We support business and technology leaders to create future-fit software through our software health assurance platform, Sigrid, combined with our elite consultancy team. We believe we can make the world a better place by helping business and technology leaders create healthy, secure, and reliable applications required to realise their organisational objectives. We are passionate about our offering, and we live for our customers. We have high expectations, and a career at SIG means challenging yourself always to be better. To support our strategy, it's the marketing department responsibility to build a strong demand generation program based on clear propositions and create opportunities within our target markets.

How we work

Leads can be generated either by marketing, BDR’s, partners, consultants or by Sales Executives’ own network. The BDR is responsible for lead qualification and follow up. You will be in direct contact with decision makers and stakeholders in the world’s largest companies. You will work closely together with other BDRs, Marketing Managers, Account Executives, and consultants to identify, qualify and nurture business opportunities for SIG. A target is set in conjunction with your manager; e.g. ‘number of appointments’, ‘pipeline creation’ etc.


  • Profiling accounts - gathering intelligence.
  • Generating appointments for our sales team from a combination of inbound and outbound activities.
  • Develop C-level business opportunities.
  • Research accounts organisational structures, business characteristics, affinities towards competitors, challenges, issues etc. to develop specific value-based messaging.
  • Orchestrate and run web presentations, and conference calls as required
  • Marketing campaign follow-up.
  • Enrich and maintain our salesforce database with details and insights.
  • Prioritising the weekly actions and outcomes and reporting back the successes and challenges every week within the BDR and marketing team.
  • Attend trade shows and other sales and marketing events.  

What's in it for you?

  • Our company is growing rapidly and internationally which will give you a unique possibility to create and work with an international talent pool.
  • We have a flat organisational structure with room for entrepreneurship, initiative and creativity
  • Work with the smartest people in the industry; highly educated people (all hold a Masters, 30% a PhD) of technology and software engineering enthusiasts in the only company in the world that has a laboratory accredited according to ISO/IEC 17025 for software quality analysis.
  • We provide competitive compensation.


Candidates should have a strong affinity for software to challenge prospects and customers. You will enjoy this position when you have perseverance and no fear of picking up the phone, engaging quickly with style without the need for a script.

  • A proven track record (1-3 years); experience in B2B IT lead generation and development of sales opportunities at enterprise organizations.
  • Excellent phone and digital skills (Email, Excel, LinkedIn, Sales cadences, CRM).
  • Communication and listening skills at a senior level. Ability to communicate at all levels of the prospect’s organisation.
  • Ability to handle objections and not be phased by rejection. Self-motivated and target-driven and determined to exceed targets.
  • Ability to overcome objections anthem into opportunities.
  • Be pro-active to keep knowledge and skills up-to-date.
  • Understanding of the Software Health market and competition is a plus.