Who we are
SIG is a global technology and consultancy firm delivering independent software quality assurance solutions. We believe we can make the world a better place by helping developers and their organizations create better software. As part of our ambitious growth strategy, our marketing department is looking for a Marketing Manager with a strong focus on product marketing, who understands the market for B2B enterprise software and/or management consultancy services.
Where you come in
Reporting to the Global Field Marketing Director, the Marketing Manager will support our entry into new markets, including North America, and expansion into those existing, with the development and execution of a clearly defined marketing and communications strategy that drives demand generation. Increases brand awareness and strengthens our company’s position as a thought leader throughout the region.
In this role, you will be responsible for the planning, development and implementation of all North American marketing functions, to achieve the company objectives around revenue, new business growth and visibility – all while ensuring a consistent message and position aligned with our global proposition plan, vision and mission.
You’ll partner with subject matter experts to develop, write and edit collateral (customer case studies, blog posts, web pages, white-papers, webinars, press releases, sales material and more) aligned with the SIG content strategy. You’ll act as a content lead to conceptualize and strategize an evolving GTM calendar and campaign plan in close collaboration with the Global Field Marketing Director and Proposition Manager.
You’ll continually refine our corporate and strategic messaging, ensuring brand standards are maintained across all materials and channels. Together with your Field Marketing peers, you’ll be responsible for the development and rollout of global go-to-market programs and product launch campaigns to achieve the required number of MQLs. You will also act for the North American team as the go-to person for North American specific marketing initiatives and execution.
What's in it for you?
The North American market represents our largest growth region, and you’ll have the opportunity to develop, plan and execute the North American Marketing plan in conjunction with the region’s Sales plan. As the Marketing Manager for this region, you play a crucial role in the success of new business development.
We also offer you the opportunity to join us in creating a healthier digital world. At SIG, you can make a difference by helping some of the best-known organisations ensure the quality of the software systems that have become crucial to our own everyday lives. If you share our belief that it’s essential to get software engineering under control and prevent serious incidents, you’ll be at the heart of progress at SIG.
We offer a role with a great deal of variety, which means you have the opportunity to sharpen and develop new skills. You’ll also have possibilities for continuous learning and access to unique knowledge. Your colleagues will be a fun, young and highly-educated group. Work schedules are flexible, and many of us successfully plan around our young families. Our organizational structure is flat, providing much room for your initiatives and ideas.
Made this change to communicate their involvement in other regions.
Revenue is better here, as some people may not understand the term “order intake” in this context, they may understand the English phrase of “taking an order.”
Preferred Qualifications and Skills
Applicants must submit a resume, letter of motivation, and copywriting samples in English. Applications without all three of these documents will not be considered.