B2B Field Marketing Manager – Amsterdam

Job description

Job description  

B2B Field Marketing Manager – Amsterdam Office

Who we are & How we work

SIG is a global technology and consultancy firm delivering independent software quality assurance solutions with a service. We believe we can make the world a better place by helping developers and their organizations create better software. As part of our ambitious growth strategy, our marketing department is looking for a B2B Field Marketing Manager with a strong focus in product marketing, who understands the market for business-to-business enterprise software and/or management consultancy services.

Where you come in

Reporting to the Global Marketing VP, the Field Marketing Manager will support SIG’s ambitious growth, with the development and execution of a clearly defined marketing and communications strategy that drives demand generation, increases brand awareness, and strengthens our company’s position as a global thought leader.

In this role, you will be responsible for the planning, development and implementation of Brand and product marketing functions at global and regional level, to achieve the company objectives around order intake, new business growth and visibility – all while ensuring a consistent message and position aligned with our global proposition plan, vision, and mission.

You’ll partner with subject matter experts to develop, write and edit collateral (customer case studies, blog posts, web pages, white-papers, webinars, press releases, sales material and more) aligned with the SIG content strategy. You’ll act as a content editor to conceptualise and strategise an evolving solution GTM calendar and campaign planning, in close collaboration with the Global Marketing VP and the Proposition leader.

Together with the regional BDR and Sales team, you will define, develop and monitor a quarterly / yearly marketing plan with identified targets, actionable plan and key metrics to measure and monitor the efficiency of the plan. All aligned with SIG sales objectives. You are at ease with agile project management and ABM development, positioning the customer at the heart of all marketing strategies, value proposition development and engagement process.

You’ll continually refine and oversee our corporate and strategic messaging, ensuring brand standards are maintained across all materials and channels, in all markets. Together with your Marketing peers, you’ll be responsible for the development and rollout of global go-to-market programs and product launch campaigns resulting in the required number of MQL’s. You will also act as the go to person for specific product marketing initiatives and execution as well as regional responsibilities.

What's in it for you?

The Field Marketing Manager will have the opportunity to develop, plan and execute Brand, product Field Marketing plan in conjunction with the Sales plan for the region and the global marketing plan. As Field Marketing Manager, within your regional responsibilities, you play a crucial role in the success of the sales and new business development. We offer you the opportunity to join us in creating a healthier digital world.

At SIG, you can make a difference by helping some of the best-known companies and organizations ensure the quality of their software systems that have become crucial to our own everyday lives. If you share our belief that it’s essential to get software engineering under control and prevent serious incidents, you’ll be at the heart of progress at SIG.

We offer a role with a great deal of variety, which means you have the opportunity to sharpen and develop new skills. You’ll also have possibilities for continuous learning and access to unique knowledge. Your colleagues will be a fun, young and highly-educated group. Work schedules are flexible and many of us successfully plan around our young families. Our organization structure is flat, providing much room for your own initiatives and ideas.


  • Drive the GTM strategy and lead generation for Brand, product and regions.
  • Serve as liaison between the BDRs, the regional sales team and the Amsterdam-based central marketing team
  • Develop short-, medium- and long-term demand generation strategies
  • Manage the regional marketing budget and measure the success of marketing activities, with metrics that include unique web visitors, MQL’s and conversion into pipeline, ROI on campaigns and events, and production of marketing materials
  • In line with the global product roadmap and go-to-market calendar, develop and deliver a marketing calendar that includes DM campaigns, events, (paid) social campaigns, target messaging, and material required to release new solutions
  • Work efficiently and proficiently with marketing technology and tools, such as Salesforce, Pardot, hotjar, etc.
  • Manage PR, social media and community building efforts for customers, prospects and influencers, in alignment with the corporate programs and guidelines
  • Optimize the lead/sales conversion funnel to maximize demand, including generation and nurture of leads, as well as closing campaigns and programs
  • Build market intelligence within the MAP/CRM databases (i.e. maintenance of account data, creation of e-mail lists, accounting for permission-based marketing) to extend outreach of marketing, BDR and sales activities
  • Simultaneously manage multiple marketing instruments (events, campaigns, PR, etc.)
  • Deliver against agreed-upon timelines, schedules, and expectations
  • Additional duties as need to help ensure the office runs smoothly and efficiently


Job requirements

  • 5-10 years of experience in B2B demand generation, marketing communications, and/or product marketing
  • Excellent copywriting, editing and proofreading skills
  • Experience in IT (enterprise software) or financial services industry or management consultancy
  • Proficiency with MS PowerPoint, Word and Excel
  • Bachelor’s degree in Marketing, Communications or related field
  • Native Dutch and fluent English

Preferred Qualifications and Skills

  • Independent go-getter and team player who can hit the ground running
  • A willingness to roll up the sleeves and deliver, passionate about building an effort from the ground up
  • Ability to think tactically and strategically, as well as practically and operationally
  • Always driven by simplification, elevation, and achievements
  • Marketing automation skills, preferably with Pardot/Salesforce.com
  • Web master and desktop publishing skills, including familiarity with Adobe Creative Suite
  • Previous B2B marketing experience in technology/enterprise software domain